Burger King apologises for a tweet that said 'Women belong in the kitchen' on International Women's Day. Initially the company said social media post was supposed to promote its scholarship for female chefs, but it's so far received thousands of negative and sarcastic responses.
Burger king anställda users said the tweet, on International Women's Day in the UK, was "tone-deaf" — pledging not to eat at the restaurant. Burger King followed up the tweet with two more, explaining it was meant to promote equity among kitchen leadership and a scholarship program.
The company also responded to a tweet by KFC Gaming, urging them to delete the tweet. Mr Adamson said the provocative original tweet missed the mark. It's not the beginning of a conversation, it's usually the entire conversation.
Burger King declined to do an interview, but in a written statement, the fast food chain said it was "committed to helping women break through a male-dominated culinary culture in the world's fine dining restaurants. It was our mistake to not include the full explanation in our initial tweet and have adjusted our activity moving forward because we're sure that when people read the entirety of our commitment, they will share our belief in this important opportunity," the statement read.
The company also appears to have taken out a full page advertisement in the New York Times with the same statement. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn, and work.
Key points: The company says the social media post was supposed to promote its scholarship for female chefs So far it has received thousands of negative and sarcastic responses A branding expert says the company has tried to be "too clever and too creative".
Burger King deleted this tweet which said "Women belong in the kitchen" on International Women's Day. Loading Twitter content. Share Copy link Facebook Twitter. Burger King 'sorry' for offering burgers to women who get pregnant to World Cup players.
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